I thought it might be useful to our discussions here if I quoted from the Society Strategic Plan as outlined on ISA.org our society website. Some people have complained, unfortunately in private, that this site OurISA is “too negative”. In fact it is not meant to be either negative or positive but a conduit for ideas on how best the society can overcome the difficulties it faces now and how it can function in the “new reality” that is the 21st Century.

There are two items on the website that I could find relating to the Strategic Plan for our society and this is the first.
If you wish to find where this is on the site go first to the home page then from the menu on the left select Society Leader Resources, down the page you will find a section called Documents. One of these is called Strategic Plan. Clicking on this will lead to the Strategic Plan and in the column on the left you will also see Values.

ISA Strategic Plan

Automation is the creation and application of technology to monitor and control the production of goods and services.

The ISA Vision is to work in partnership with members, customers, and subject matter experts to disseminate the highest quality, unbiased automation information worldwide.

The ISA Mission is to become the standard for automation globally by certifying industry professionals; providing education and training; publishing books and technical articles; hosting conferences and exhibitions for automation professionals; and developing standards for industry.

The ISA Strategic Goals are to:

• Attract and retain as members and customers, professionals in the field of automation worldwide.
• Develop globally recognized standards for the automation community.
• Serve students, professionals, and industry via career awareness, continuing education, scholarships, certifications, and other programs.
• Deliver valued information resources via publications, conferences, and exhibits.
• Provide the financial resources to assure long-term financial stability.

There is one other page called Values which is also included in the Strategic Plan section of the website. This lists ten basic values for our Society, the values which guide our Executive Board, and our many committees in their deliberations and by which the “ordinary” members and the Automation community may judge us.

Here they are:

Values

1. Member/customer focused
   • Meet all requirements.
   • Exceed expectations where possible.
   • Provide maximum value to ISA members and all other customers.
2. Flexible
   • Do what works.
   • Be adaptable and open to change.
   • Be proactive in responding to changing market conditions.
3. Responsive
   • Meet all schedule commitments.
   • Do what the customer asks; meet his/her needs.
   • Be decisive; take action quickly.
   • Be alert to changing needs.
4. Ethical
   • Conduct all business consistent with the ISA Code of Ethics.
   • Conduct all communications in an open and honest manner.
5. Innovative
   • Be creative and clever; value the new and different.
   • Accomplish all things in a superior way.
   • Take calculated risks.
   • Continuously seek better ways to achieve goals and objectives.
6. Technical leadership
   • Assure that the Society and its members are at the forefront of new technology developments and their application.
   • Utilize the full range of available communications technologies in Society operations.
   • Be the technical resource of choice for instrumentation, systems, and automation. professionals.
7. Inclusive
   • Value diversity (gender, culture, technical, industry, job function).
   • Serve the full range of technical and business interests on a global basis.
   • Seek and value collaboration and partnerships.
8. Collaborative
   • Utilize collaboration and partnership as the fundamental way for staff and volunteers to work together, and for ISA to work with other organizations.
   • Recognize the contributions of individuals, but value the quality of the collective decisions and end results.
9. Mutuality of benefit
   • Assure a win/win in all relationships: parties should benefit fairly and proportionately from decisions, actions, and agreements.
   • Strive for mutual respect (members, staff, customers, partners).
10. Fiscally responsible
    • Provide the resources needed to accomplish the society’s goals and objectives.
    • Assure the financial health of the society.
    • Seek opportunities to increase financial strength of Society.

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