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I learned something that I ought to have known at the SLM in Summerlin this June!

In passing I feel I ought to say that I was very encouraged by this meeting as a whole. It was a positive and forward looking and I think edifying (meaning up-building) meeting and I hope more people will post their own thoughts on what happened.

I gave a short report to the Pubs Dept meeting on the launch earlier this year of the new on-line ISA Directory of Automation which came on stream a few months ago. The URL is isadirectoryofautomation.com/

One of the delegates asked if he could enquire why a new URL, rather than a “subdomain” of the ISA URL – www.isa.org was used. I said he could ask, but I had no answer or defence, principally because it never occurred to me that this was an important point (and I could hardly be called a neophyte in this web game!)

Nobody could give an answer other than it was perhaps an easy one to remember. (The same may be true for the URL for Automation Week (.isaautomationweek.org/) and other sites set up by the ISA with URLs other than the main www.isa.org).Perhaps this was thought as a good idea in helping to establish their identity. However it was pointed out that this was perhaps a false theory in the modern on-line word.

Using these disparate or different URLS instead of strengthening the ISA “brand” by establishing one strong authoritative presences, instead dissipates the possible presence into many different channels.

Does this matter? Well, yes it does.

Have you ever tried to “google” the word “Automation?” If you have where do you find the ISA’s website? Try it now if you like! In my experience it is on page three or four or maybe even further down. In fact it ought to be in the first three entries on page one. Now try “Automation Directory” and see if you can find it. We tried it at the meeting and failed to find it after seven pages! (By the way I think that if you’ve searched for this before some search engines are intelligent enough to second guess you and move up what they think you might want further up the hierarchy! – I stand to be corrected in this but I find if I use one computer to do a search and then another I tend to get different results!

Why is this?

The search engine is looking for usage, or how popular a page or site is. So isa.org has a certain number of visitors, so will the Directory of Automation, so will the Automation Week site. But the search engine has little to go on to associate these with each other has it? Remember the adage “garbage in garbage out?” Or have you ever experienced a problem with having printing done by a professional printing firm where simple mistakes are made because you assumed that they understood exactly what you wanted without spelling it out clearly. No search engine, however intelligent, cannot identify www.isadirectoryofautomation.com, or www.isaautomationweek.org with www.isa.org. The URL isa.org does have an existing authority with the search engines but when we start another URL this is from scratch rather than building on what we already have. Each new URL has to establish its own authority from nothing. Reinventing the wheel as it were.

All searches lead to isa.org

So what to do?

It is actually a quite simple procedure, I’m told, to change this to say “automationdirectory.isa.org” or “automationweek.isa.org”. If this is done then every visit to both of these sites will acrue and be recognised as a visit to the isa.org domain and so its perceived popularity will rise and its “authority” will grow as this total increases. And so on, the addition of each section as say england.isa.org (or isa.org/england), or district say district12.isa.org etc will add the usage of these sites to the total. Say 10000 people visit isa.org and 2500 people visit www.automationweek.com and 5000 people visit the Directory they would be regarded as separate entities by the search engines and thus would be back in the exterior darkness of the back pages of Google, Yahoo and the rest of these engines.

ISA has a global presence with potentially 14 District web presences, all the sections, divisions and departments as well as some of the individual standards’ and education sites. All these can and I would suggest should be contributing to this popularity. Hopefully as a result of that simple question at the pubs meeting we will see the authority of ISA rise in the eyes of these engines and start to take its rightful place on page one.


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Many ISA Sections still use personal or work email accounts for sending communications to their members. There are lots of reasons why this is a bad idea, none the least of which is that there are excellent solutions available for free.



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May
14

Hurry and register!

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The 2010 ISA Spring Leaders Meeting (SLM) will soon be here!  Register now for this must-attend leadership-training event.

Message from Dianna L. Noyes, ISA Administrator, Section and District Services

Date: 12-14 June 2010
Location: Summerlin, Nevada (Las Vegas).
Meeting Registration, Meeting Schedule, and Hotel Information: Click here. Please note that 21 May 2010 is the deadline to register.

The SLM will provide you with many tools you need to be a successful leader. Here are a few highlights of what to expect:

The ISA and the Web session, which includes information on using social media, has been expanded to three hours because of its popularity. Presenters Jon DiPietro and Shari Worthington will be back this year with more information to keep you up-to-date on how to use the web and other electronic media. These media can help you keep in contact with your Members, recruit new Members and leaders, and find new ways to grow your ISA Section.

The Section Leaders Roundtable, with Brad Rupert as facilitator, will surely have some lively discussions as participants share their successes and lessons they’ve learned. Programs, presentations, and promotions are just some of the topics to be shared in this pool of knowledge and experience.

Learn about ISA—the Society, the different technical Divisions, the benefits of membership, etc.—and your role and responsibilities as a leader. Presenters Peggie Koon, William Stange, and Joe Provenzano will lead the discussions about some of the key challenges and opportunities you might face as a leader. In addition, they and other presenters will share their personal experiences within the Society.

Come, join your fellow leaders for an enjoyable and interesting Spring Leaders Meeting. A great program has been prepared for you. Bring your questions, share your experiences, and get re-charged for the year. I look forward to seeing you!

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Looking further at this blog, I think it is an important, critical initiative to save Our ISA.

However, its design and operations are simply not appropriate. The ergonomic is awful. I just discovered by accident that Nick posted yesterday – Nothing appears on the homepage, and the email notification I subscribed to did not operate.

What we need is an open discussion platform with as little hassle as possible and easy notification. The lack of any post since January just confirm this.

Looking at Linkedin, I found 2 relevant groupsl

  • http://www.linkedin.com/groups?gid=44021
  • http://www.linkedin.com/groups?gid=137598

If this is not sufficient, a subgroup or a new group could be created.

Jean

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This is the continuation of a discussion that originated on the ISA88 and ISA95 lists. The issue at hand is how to improve the ISA standards development process, in particular increasing the speed of standards development. Truly, today the word speed should not be applied to standards development.

From my roles in ISA standards, committee member, co-chair, managing director, I can say that this is a known problem and some possible solutions have been identified. It is important to point out that ISA develops standards following the ANSI (American National Standards Institute) guidelines. Sometimes when people suggest an alternate way to do standards, the answer is that is not the process because that would not follow the guidelines. That may not be a very sympathetic answer. So if that is how you feel, I suggest you lean to accept what you cannot change.

In general I suggest we protect the identities of the committees and individuals. This is not the forum for calling individuals to task.

In my opinion, formed in only 8 years of ISA standards experience with 7 committees, there are 3 critical factors for success in standards; leadership, participation, and tools/processes.

Leadership

A standard committee, again from my admittedly limited experience, has natural motive force in almost all directions at once, being a committee. If you have N members of the committee present, the natural energy is focused in at least N+1 directions, with at least one person changing their mind. The leaders of the committee, usually the chairs, but not always, provide the path to channel this energy. In my experience as co-chair of ISA-X, when the co-chairs took a break for a few months, very little progress was made. ISA-Y struggle for years to make much progress, in my opinion, because of lack of leadership. When a new chair was appointed, things started to move.

But leading a committee is not easy, and the bigger the committee, the harder it gets. After co-chair Donald Dunn and I learned the ropes, I spent 20 hours a week on ISA-X, on average, for 3 years. That is not company paid time, that’s nights and weekends. (Let’s say standards are my hobby.) And my co-chair was spending quite a bit of time too. We talked almost every day. For 2 of every 3 months we led weekly conference calls. Well, you get the point, it takes a lot of work to clear the path to let the members of the committee create the standard.

Not everyone is willing or able to dedicate the time it takes to lead a committee. It’s a volunteer position. There is an upside when you get things done. Along the way there is a down side. Some of the people you wish you had never met will show up at your committee meetings. They will think it is perfectly acceptable to develop a list of your faults and share that with you on the committee distribution list, along with guidance on how you should live your life from that day forward. They will provide advice on how the standards process should be run instead of following the ANSI guidelines. You will need to have thick skin and patience to succeed as a committee chair. I developed patience along the way, but I still lost it a few times.

Where we have some opportunity for improvement is in selecting, training, and supporting committee leaders.

Selecting the leaders for committees can be tricky. I don’t know how to improve that, but there is an opportunity to improve the deselection process. Until recently we could not remove a committee chair. That has changed and now the managing director can remove a chair if they are not able to get the committee moving.

But that should come only after the coaching and support. That is the job of the managing director. Often they do not do that job. I know that I don’t do that job for a couple of committees, ISA-A and ISA-B. They have been in place for years, so I assume they don’t need me stepping in. Maybe that is not right. I do know that new chairs need help to understand the standards process and get things going. When we started on ISA-X, we got a copy of the ISA guidelines. Nothing more. We did get some advice from some members of ISA-C, some of which was good. It took 2.5 years to learn what we needed to learn. So if we improve that part, we can indeed cut years off the standards development process. We have developed some training for chairs and directors to help with this. Also, getting a better match between directors and committees would help. Sometimes director appointments are more political than practical.

To support the committee leaders we should put in place a means to expel committee members that cannot be trusted to be professional. So much drama and wasted effort goes into dealing with smart people that do not play well with others. It may possibly have some very small impact on the results, but I doubt it. The whiners and naysayers are part to the problem, though they always think they are part of the solution. Expulsion does have to be balanced with allowing technical disagreement. It is tough to make the distinction because a hallmark of these types of people is the personal attacks they make that turn technical issues into personal issues. But expelling the unprofessional would cut years off of the standards process and eliminate much of the unpleasantness.

Participation

Leaders still need the committee. The real work of standards is getting the words on paper and then editing them a dozen times. The speed of standards is a balance. You need the participation to move the process along, and you need time for the consensus to develop. The starting point is tricky. It needs to be open, but it needs to get done. A bad start, like a draft prepared in advance by one person, can be worse than a slow start. But if no one steps up to do the writing there will be no progress. In the end, there emerges a core group that does most of the work. If that group does not emerge, there will be no standard.

There are not that many companies that are willing to fund participation on standards, especially users. On ISA-X, that was the most common issue with physical meetings, lack of funding. I paid my own way on several occasions. On ISA-D, the manufacturers are doing most of the writing (and fighting) at more frequent meetings, and very few users can keep up. The physical meetings allow the consensus to develop at the dinners and lunches in a way that does not happen with virtual meetings.

Virtual meetings have greatly reduced the cost and time for standards development. With the right work processes in place, you can address many things in conference calls and save the big items for the meetings. The virtual meetings allow more people to participate. But the real participation needed is the writing and the commenting, and not just calling in. If we made better use of virtual meetings we could improve the speed of standards.

Tool and Processes

Today there is no standard in a box kit for committees. Start from scratch and use the IEC format. There are style guides and comment forms. In ISA-X, it took us awhile to find a good work process and develop tool that supported that process. We had a 3 month cycle; one month for comments, two months for resolution. Rinse, repeat. The comment spreadsheet was out tool for assigning work, tracking status, and developing schedules. It supported the work process of the core group that emerged, that group of active participants. It help the chairs run the process. If we had that at the start, and some coaching on how to make the path, we would have cut years off the process.

An opportunity is to find the tools developed by different committees and have generic versions ready to support committees. The same for the work processes. From my limited experience each committee has their own tools and processes. Some may not want to change, but at least they should have the choice.

So there are definitely opportunities. I’m sure there are some great ideas out there. What suggestions do you have?


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I was invited to attend and speak at the District 13 Leadership Council on 1-May and came away impressed.  Despite reduced financial support, Mike Bovenkamp and the rest of the District 13 Sections put together first class event.  They are all to be commended, particularly the Montreal Section who sponsored the event.

The Unknown ComicDuring some of the discussion a gentleman relayed a story about ISA’s image.  He is currently a professor at a junior college, but previous to that was in the automation field.  He said that he used ISA standards for six years (a whole other topic/issue) under the mistaken impression that ISA was some quasi-governmental organization in the USA.  He had no idea what ISA was or even that it was a membership organization until a vendor set him straight.  Upon learning this, he immediately became a member and is today a valuable contributor and leader.

This got me thinking.  Perhaps we are squandering a marketing opportunity with our standards.  Although we eventually hooked this particular member, it was purely by a chance encounter with another member.  I wonder how many more of him there have been over the years and around the world.  Hundreds?  Thousands?  Tens of thousands?

To wit, I thought I would have a look at a randomly selected standard.  After a few failures (again, another horse to be beaten to death on another day) I was able to view SP-93, “Standard Method for the Evaluation of External Leakage of Manual and Automated On-Off Valves.”  I thought I would look at it from a marketing perspective and see what happened.

The first and most obvious thing to hit me was the old name.  No doubt it’s on the “to do” list but here you have it.  Brand confusion.  The first sentence of the Preface reads, “This document has been prepared as part of the service of ISA, the international society for measurement and control, toward a goal of uniformity in the field of instrumentation.”  Notwithstanding the second misappropriation of the Society’s name, this sentence is as close as it gets anywhere in this document to marketing ISA.

ISA93 Standard

Suggestions

Obviously, it’s inappropriate to fill a standard with marketing propaganda.  However, the cover page and preface are perfectly reasonable places to do some marketing:

  • The ISA logo and tag line should be more prominent than the threat of civil and criminal penalties.  It goes without saying that it should also be accurate.
  • The preface should contain a full page advertisement for ISA, including our mission, web address, and call to membership.
  • Every page footer should contain “International Society of Automation” and “isa.org”

Using our standards as a marketing tool costs us absolutely nothing and could bring substantial benefits.

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It is rather difficult to follow what happens on this blog. I did not even remembered that I subscribed,  though I am very interested in following up this group.

May be I did not found the option, or the webmaster should install the appropriate notification plugin.

Thanks

Jean

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Jan
24

The ISA I Know

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Over the last 7 years I have had the opportunity to be a part of some very good things through ISA; the development of the Certified Automation Professional (CAP) program, the development of the ANSI/ISA-18.2 standard on the Management of Alarm Systems in the Process Industries, and the new Applications in Automation Conference, among others. These three activities exemplify some of the great parts of my ISA experience.  My conclusion: it really has been the case that the more you put in, the more you get out.

In the spring of 2003, in Memphis at my first ISA leaders meeting, I was looking for a program that we could use in my company to recognize process control competency. I talked with several leaders and was directed to Vernon Trevathan and Dale Lee. Vernon was pitching the Certified Automation Professional program to ISA leadership. We talked and later Vernon, an ISA Fellow and member of the Control magazine Control Hall of Fame, invited me to be a part of the CAP development team. There were many experienced professionals from many companies involved in meetings early in 2004. Many of us met again to write test questions for the exam, and still more met to assemble the exam from the questions. By the fall of 2004 there was a certification program for Automation Professionals, following the ANSI/ISO/IEC standard. Several of us from the development team became CAPs.

It was an impressive effort, funded by the new venture investment program at ISA. It took some time for the ideas to be formulated and reformulated, but with the incredible passion of Vernon, and the support of many ISA leaders, a new certification program was launched. Since that launch, the CAP program has steadily gained acceptance, albeit more slowly than hoped. Still the related training and books has are in high demand, so the evidence indicates a good level of interest.

I extracted some lessons from the experience, not necessarily new, but still lessons.

  • One person can make a difference. Without the passion and energy of Vernon Trevathan there would be no CAP program.
  • Together we are much smarter than we are alone. No one person had all the answers during the program development.
  • People don’t always want what they ask for. A survey showed 80% of respondents would be interested in getting CAP. The numbers show far fewer actually have applied.
  • Success (genius) is 99% perspiration and 1% inspiration. It takes work to make ideas reality. Without the work, the ideas mean nothing.

In the fall of 2003, at my second ISA leaders meeting, Vic Maggioli, then VP of the ISA Standards and Practices Department, asked me to get involved with the ISA-18 standard committee and help get a new standard written. At the short committee meeting we approved a scope and then went forth to built the team that could write the standard. It took 6 months to get much of the committee collected. It took almost 2 years to get the work processes down and the first real draft. It took another 2.5 years to get to the standard to the ballot stage and then another 6 months to work that process through to approval. In the end a committee ~90 people, with ~40 active members and ~25 voting members submitted and addressed ~8000 comments. Conservatively, it took over 10 person years to produce ANSI/ISA-18.2-2009 Management of Alarm Systems for the Process Industries. I think it will have a very positive impact on industry.

Co-chairing ISA-18 with Donald Dunn has been one of the greatest learning experiences of my life. Along the way I learned quite a bit about how alarms are used in different companies and industries, and how standards are written and edited, but mostly about how to work with people. Every person brought their own views and biases, including me. Some came with a bias that their view was always right. Then, we got to know each other and began to appreciate the views of others. That led to consensus, and in the end, to a standard. It is not perfect, but it is quite good I think.

Again I extracted some lessons from the experience.

  • A few people can make a difference. Without the passion and energy of the core group, there would be no ISA-18.2 standard.
  • Together we are much smarter than we are alone. No one person had all the answers during the standard development.
  • Success (genius) is 99% perspiration and 1% inspiration. It takes work to make ideas reality. Without the work, the ideas mean nothing.

Though I have had the opportunity to be part of many ISA teams that have completed many projects over those 7 years, the last example I wanted to share is one that has me excited today, the ISA Mid-Atlantic Applications in Automation conference (www.isatechcon.eventbrite.com ). The Applications in Automation conference is a small technical conference born of the desire for local talent to share their knowledge and experience with local people. This 3-day event in Wilmington, DE, March 23-25, features 2 days of training with a technical conference on the middle day. The conference committee consists of members of the local sections and requires no support from ISA headquarters. We are very optimistic about the conference.

Leading this team of exceptional volunteers has been very exciting. Each person brings their own talents. Together we are able to do things we could never do alone. All it took to get some of these talented people to join the effort was the opportunity. They wanted to be a part of something like this. They only needed the opportunity. And it is fun.

From this experience I have again extracted a few lessons.

  • A few people can make a difference. Without the passion and energy of the team, there would be no conference.
  • Together we are much smarter than we are alone. No one person had all the ideas for this conference.
  • Success (genius) is 99% perspiration and 1% inspiration. It takes work to make ideas reality. Without the work, the ideas mean nothing.

These experiences at ISA, among others, are why I continue to volunteer my own time. I have found it very rewarding personally. It seems to me that there are very few limits on what you can do if you really put the time into it and you get a few people to work with you. There are people willing to work with you. I have no bone to pick, no wrong to right, no point to make, only some experience to share, and a few lessons I seem to learn again and again.

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Andrew Bond is a respected commentator on matters automation through his monthly and independent publication (he takes no adverts), Industrial Automation Insider. If you don’t receive it already then perhaps it is time you did. It will help give an European perspective albeit in an inimitable English way.


Andrew Bond and his publication Industrial Automation Insider (IAI)

However that is not what I wanted to share with OURISA afficianados. No! He has a very interesting item about the various multi-vendor organisations (e.g. Foundation Fieldbus, ProfiBus, HART, etc). This is what he says:

“One potentially significant source of editorial copy is that made up of the multi- vendor industry associations and pressure groups and the professional societies. After all, their whole raison d’être should be to promote the interests of their members and spread the word. The reality doesn’t always fit that image.

Why for example, does Profibus (PNO) have three times as many stories published as either the HART or Fieldbus Foundations? At least in part because a significant proportion of the latter’s output relates to past events or internal organizational appointments of little or no interest to independent publications. Perhaps such organizations have relied too heavily in the past on member companies such as Emerson and Honeywell to provide the bulk of their promotional material so that, when the their focus shifts from, say, fieldbus to wireless, the organization’s own presence is correspondingly downgraded. The same is even more true of the smaller multivendor organizations such as AF and WINA. Most of the case studies on the WINA website seem to originate from Honeywell and, to a lesser extent, Emerson, while Emerson own site offers a more comprehensive database of wireless applications, webinars and videos.

Maybe there’s a role for ISA in driving these fledgling organizations forward with a bit of independent muscle?”

A thought provoking question. What do you think?

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