Archive for ISA
Hurry and register!
Posted by: | CommentsThe 2010 ISA Spring Leaders Meeting (SLM) will soon be here! Register now for this must-attend leadership-training event.
Message from Dianna L. Noyes, ISA Administrator, Section and District Services
Date: 12-14 June 2010
Location: Summerlin, Nevada (Las Vegas).
Meeting Registration, Meeting Schedule, and Hotel Information: Click here. Please note that 21 May 2010 is the deadline to register.
The SLM will provide you with many tools you need to be a successful leader. Here are a few highlights of what to expect:
The ISA and the Web session, which includes information on using social media, has been expanded to three hours because of its popularity. Presenters Jon DiPietro and Shari Worthington will be back this year with more information to keep you up-to-date on how to use the web and other electronic media. These media can help you keep in contact with your Members, recruit new Members and leaders, and find new ways to grow your ISA Section.
The Section Leaders Roundtable, with Brad Rupert as facilitator, will surely have some lively discussions as participants share their successes and lessons they’ve learned. Programs, presentations, and promotions are just some of the topics to be shared in this pool of knowledge and experience.
Learn about ISA—the Society, the different technical Divisions, the benefits of membership, etc.—and your role and responsibilities as a leader. Presenters Peggie Koon, William Stange, and Joe Provenzano will lead the discussions about some of the key challenges and opportunities you might face as a leader. In addition, they and other presenters will share their personal experiences within the Society.
Come, join your fellow leaders for an enjoyable and interesting Spring Leaders Meeting. A great program has been prepared for you. Bring your questions, share your experiences, and get re-charged for the year. I look forward to seeing you!
Popularity: 9%
7 Reasons to Include Facebook Fan Pages In Our Marketing
Posted by: | CommentsThis post was originally published on my personal blog, Domesticating IT, and is re-posted here for completeness.
In a recent discussion with ISA leaders regarding how to lessen the number of emails it sends members, the topic of Facebook fan pages came up. The context of this discussion was focused on how ISA could be at least as effective at marketing its publications while reducing the number of emails it sends. I was asked to explain specifically how a fan page compares with email marketing, and I came up with seven advantages:
1) “Opting In” vs. “Not Opting Out”
People must take an affirmative action to “become a fan,” which says a lot more than “I choose not to opt out.” From a marketer’s perspective, these become your top shelf, number one, gold plated prospects. And you treat them that way.
2) Marketing Upside
When someone becomes a fan, all of their friends see it. This has tremendous marketing “up side.” When someone doesn’t opt out of emails, nobody knows and there is zero additional up side.
3) Build a Community
Fans can interact with one another on the fan page, providing book reviews, answering questions, talking about their favorites, etc. This is the very essence of Web 2.0.
4) Analytics
Facebook provides detailed statistics with regard to interactions that occur on fan pages. This makes is very easy to quantify the value of the page over time. Typical email marketing solutions provide counts of the number of times a message is read or a link is clicked. However, Facebook has additional metrics that can measure interactivity and “buzz.”
5) Reach
Fan pages are open to everyone on Facebook (that’s 325 million users) – not just your email database.
6) Demographics
The fastest growing age demographic on Facebook is 35 to 45 year olds. This is a critical demographic for many organizations.
7) Cost
Fan pages are FREE. Enough said.
Let me know if I missed something.
Popularity: 6%